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Identity, graphics and collateral that expanded the University of Illinois' classic orange and blue. Using vibrant colors and bold elements, the brand lets students be surrounded by a little fun—to embrace creativity and invoke curiosity—while recent grads and alumni feel nostalgic.
I give talks about connecting strategy to storytelling and creative work to university employees, stakeholders, and the community. I have also been art lead for design interns.
SPRING 2018 – PRESENT
RESPONSIBILITIES
Design & Art Direction
Print, Digital & Packaging
Environmental
COLLABORATORS
Joseph Brumleve, Art Director
Rebecca Schultz (yours truly), Senior Designer
Michelle Nguyen, Designer
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